Facebook’s Dominance: Facebook is the most-used platform by marketers (89%) and the largest social network globally, with 3.05 billion monthly active users.
Massive User Base: In 2024, there are 5.17 billion social media users worldwide, with the average person active on 6.7 different networks monthly.
Soaring Ad Spend: Social media advertising is projected to reach $219.8 billion, with mobile ad revenue expected to hit $255.8 billion by 2028.
Video Content Reigns: 44% of people prefer short video content to learn about new products, and 87% of marketers report increased sales from video marketing.
Continued Growth: Social media users grew by 320 million from January 2023 to January 2024, reflecting ongoing global expansion.
Source: Sprout Social
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